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Insurtech Advisory Service

Insurance doesn’t speak technology and technology doesn’t speak insurance

Both have a seat at the table, but oftentimes, aren’t speaking a language the other understands or can put into action to achieve profitability. Fideles Advisors speaks the language of insurance and knows, through our years of experience in various insurance organizations, where technology can improve operational efficiencies or support and accelerate sales enablement and growth.   

There is an immense opportunity for technology to enhance and “update” the insurance landscape. However, many insurtechs, after initial deployment, find themselves struggling to convert prospects to engaged users. This challenge usually isn’t because of bad technology or thesis; but misunderstanding of the true value of the technology offering or the message needed to communicate the value proposition to the audience.  

Our experience in working independent insurance agencies along with the large distribution aggregators gives us an informed perspective regarding potential user priorities and decision-making frameworks.

Fideles Advisors understands the critical need to match needs, message, and value to achieve engagement, adoption, utilization, and, most importantly, evangelization around insurtech offerings. We know that to maximize adoption to the insurance marketplace, the value needs to be simple, improving operations or increasing growth.

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    Insurtech Advisory Services

    Fideles Advisors has the critical insights and access to make an impact for our Insurtech clients as they seek to monetize and commercialize their products and solutions.  

    We are able to deliver results efficiently, effectively, and immediately - and offer a compelling value proposition relative to the investment of time and resources required to develop internal knowledge and capabilities that we can provide “day one."

    As expert advisors, we offer our Insurtech clients the insider perspective on the distribution channel and how to best position their offerings to resonate with their target customers.  We understand the performance-levers that guide and govern decision-making in each of the dominant distribution models:  organic growth, margin expansion, sustainability, integration efficiency, and data capture / organization / utilization.  

    We help our clients how to best answer the question: “what problem(s) are you solving” from their customer’s perspective - demonstrating the opportunity for value-realization.  We help our clients find the right opportunities, target the right decision-makers, with the right message, the right offering, at the right time.  

    We don’t need to guess - we’ve been on the other side of the table, know how these decisions are made, and how to favorably influence them.

      Common insurtech advisory services:

      • Product messaging / refinement and differentiation advisory
      • Identification of / access to agencies with aligned interests to value-proposition
      • Agency / broker education – understanding the product offering and the competitive advantage in presents, supporting their growth
      • Collateral development for agents in support of their distribution activities
      • Mapping of key stakeholders and ensuring alignment of interests (advising on creating alignment where appropriate)
      • Relational support / advocacy

      Leveraging Key Relationships

      Even with a technology-focused business like insurtechs, insurance is all about the relationship, making insurance agents a critical piece of the profitability formula.  

      We specialize in strategic relationship development and distribution services that can benefit our clients’ businesses. With our extensive experience in the aggregation space, we have cultivated valuable connections with executive leaders at the enterprise level and partner agencies. 

      Fideles Advisors have spent time as independent agents and have worked with over 1000 over our careers and we deeply understand the invaluable expertise and trusted relationships that insurance agents bring to the table for insurtechs.  

      We also maintain strong associations that can be instrumental in targeting independent professionals who fall within desirable target markets. By leveraging our strategic relationship development and distribution services, insurtechs can tap into our extensive network and industry expertise to accelerate business growth and expand market reach.